Your website's navigation might be the silent assassin of your conversion rates. While you're obsessing over product photos and pricing strategies, a poorly designed navigation system could be driving away 76% of potential customers before they even find what they're looking for.
The Hidden Cost of Bad Navigation
Think of your website navigation like the layout of a department store. When customers can't find what they need quickly, they don't just get frustrated—they leave. And in e-commerce, every abandoned visit represents lost revenue that could have been easily prevented with smarter navigation design.
