The “Algorithm Reset” is the social media revolution users have been waiting for, but that still has to arrive. In 2025, platforms like Instagram and Facebook are finally giving us the power to refresh our feeds—with just a few taps, we can wipe away stale recommendations and start anew.

Even if it's not a full reset, why is this such a big deal? For years, algorithms have quietly shaped our digital lives, feeding us content designed less for our interests and more for endless scrolling. As David Richard, PR professor and CEO, explains, “It’s thinking more along the lines of the business. I know what the business wants, which is to draw you in and keep you here. So we’re going to feed you content that’s shocking, that draws your attention and makes it impossible to ignore”.

Now, the reset button puts (a little) control back in our hands. Instead of being at the mercy of AI-driven suggestions, we can curate a feed that truly reflects our evolving tastes and values. It’s a small but meaningful shift toward digital autonomy.

In an age where algorithms often dictate what we see, the ability to hit reset is more than a technical update—it’s an almost fresh start, and a reminder that our online experience should be ours to shape.