Your business strategy and media plan should work like synchronized swimmers—fluid, coordinated, perfectly timed. Yet most organizations treat them like strangers at a networking event, hoping they'll eventually find something to talk about. This disconnect isn't just awkward; it's expensive. Research shows that over 50% of marketers feel overwhelmed by the pressure to stay current with media trends, leading to burnout and missed business goals. When marketing and business goals are misaligned, companies waste resources, frustrate stakeholders, and neglect their highest-growth opportunities.
