Running an e-commerce business can feel like riding an emotional rollercoaster – one day you're celebrating record sales, the next you're drowning in customer complaints and inventory nightmares. If you're feeling emotionally drained, cynical about your business, or finding yourself working around the clock without seeing results, you're not alone. E-commerce burnout is real, and it's affecting entrepreneurs across America.
The statistics paint a sobering picture: over half (54%) of people who have recently experienced mental health challenges felt that online shopping sites make it too easy to spend beyond their means, and this pressure extends to business owners who feel the constant need to optimize, convert, and compete in an increasingly saturated market.