Artificial intelligence isn't just changing how we sell—it's revolutionising how we understand our customers. But here's the game-changing truth most sellers miss: your AI is only as powerful as the customer reviews feeding it.
The Data-Driven Reality Behind AI Success
Customer reviews have become the lifeblood of AI-powered e-commerce success. According to recent research, 75% of customers "always" or "regularly" consult reviews when researching businesses, making them an indispensable part of the modern shopping experience. But beyond influencing purchase decisions, these reviews serve as the critical training data that makes AI systems truly intelligent.