Every entrepreneur has been there: the lightbulb moment when everything clicks, the late-night eureka breakthrough that feels like pure gold. But here's the uncomfortable truth—most brilliant business ideas never make it past the planning stage. In fact, research shows that up to 95% of new products fail, often before they ever reach their full potential. The problem isn't usually the quality of the idea itself. It's what happens next that determines whether your vision transforms into reality or joins the graveyard of forgotten concepts.
How Great Ideas Die
Ideas
How Great Ideas Die
Most ideas don't die from external threats—they die from internal neglect, premature exposure, or lack of follow-through.
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