There's a common myth in business development: the best closers win the most clients. The truth? The best listeners do.
In a marketplace saturated with polished pitches, slick decks, and AI-generated proposals, the professionals who consistently land new business share one underrated trait — curiosity. Not just a passing interest in a prospect's industry, but a deep, disciplined practice of asking better questions, spotting emerging patterns, and genuinely caring about where their clients are headed.
Here's how you can build that competitive edge, one curious conversation at a time.
