There's a new kind of customer browsing your store — and it has never felt a single emotion. No urgency from a "Only 3 Left!" badge. No excitement from a bold red strikethrough price. No loyalty to your brand story. It's an AI shopping agent, and it's already making purchasing decisions on behalf of millions of consumers. The question every marketer needs to answer right now is simple: Are you marketing to humans — or the algorithms buying for them?
