A new report released today by Passport and Drive Research reveals that a staggering 81% of U.S. e-commerce leaders are worried that rising tariffs will disrupt their global strategies in 2025.Despite these concerns, 91% of brands still see international sales as profitable, with half attributing over 20% of their revenue to global markets.

The survey, which polled 100 senior e-commerce executives, highlights the growing tension between the need for international expansion and the risks posed by shifting trade policies. “E-commerce brands are waking up to the fact that relying solely on the U.S. is no longer a sustainable growth strategy,” said Alex Yancher, CEO of Passport. “Between tariff uncertainty, de minimis changes, and rising fulfillment expectations, international expansion is becoming a necessity-and brands need partners that offer end-to-end support across logistics, compliance, and customer experience.”

The report also found that 94% of e-commerce leaders plan to scale in-country fulfillment within five years to improve speed, cost, and customer experience, while 69% expect to boost international ad spend, especially on platforms like TikTok and Instagram. As trade tensions and new tariffs reshape the e-commerce landscape, leaders are urgently seeking flexible partners and innovative solutions to stay competitive on the global stage.